Mexico City, Mexico 2014


Everyone's reaction to any architectural work is habitually focused on the form.  Whether we like it or not, there is something about that book cover that creates an immediate and superficial judgment.  And we evaluate the aesthetic quality of a building because its something we all feel we can talk about to others…because we are visual people. 

But architecture depends on the creative process.  It depends on the people behind that form we eagerly accept or deny.  Architecture is about the value searched for, found, and cultivated during the design process.  And that value comes from an architects’ experience, achievements, basic analytics, even intuition.  If, instead, we were all eager to judge a design based on its value, perhaps we’d all be a little less quick to jump on our soap box and complain about something we don’t know the full story behind.

The very prominent architecture firm, JAHN, understands this.   They have been uniquely interested in documenting their design process versus pumping out the ubiquitous animated fly-through.  In this first series of films, the focus is less about the Mexico City Airport design as it is about the distinctive design influences behind it.  The first film is a conversation with JAHN president Francisco J. Gonzalez-Pulido about his journey to JAHN, passion for airports, and the decisions that ultimately led to their incredible airport design.  The second film, in one take, follows the design process through the powerful tool of the mighty pen.